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“When we started using SEO, our goal was to increase our visibility online and to get leads. As time went by, we tracked our customer behavior and noticed a clear trend. More often than not, when asked how they found us, customers said, “On the web.” It reached a point where a majority of our customers came to us online. This prompted us to cut most of our other marketing avenues — direct mail, radio, etc. We believe another big contributor to our online success is our redesigned website. Being in a business that’s about remodelling, we understand the importance of appearance — it can either attract customers, or send them away. Our new website showcased who we are and what we did, and helped convert visitors into leads.”